Von Bismark | Press
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By Kate Enright [caption id="attachment_692" align="aligncenter" width="525"] Google's Project Glass at NY Fashion Week 2012[/caption]   Your eyes do not deceive you, this is in fact a runway at New York Fashion Week and those are Google Glasses on heads of the super models. Looks like the final gap was bridged between geek and chic when Diane Von Furstenburg added Google’s augmented reality headgear as part of her Spring 2013 collection this week.

This post is courtesy of Retailer Solutions, Enterprise Ireland's Innovation in Retail Platform. [20th June 2012] Enterprise Ireland welcomed members of the retail community to the Irish Embassy, Londonon Thursday, 14th June 2012 to celebrate the range of exciting technologies coming out of Ireland. Enterprise Ireland...

www.vonbismark.com London 26/03/2012 Irish good news story, Von Bismark, have just launched their ground breaking Von Bismark Wardrobe product at the RBTE in Earls Court London. The VB wardrobe allows users to physically try on digital clothing using any TV or digital display and to share their shopping experiences with their friends through their preferred social network. The user also has the option to purchase the item they like by scanning the related QR code and adding it to their shopping cart. Version 1, the Von Bismark Accessorise, which allowed users to try on virtual accessories, was a huge hit Christmas shoppers in Dublin, with over 100,000 users and 7,000 pictures taken when launched in Liffey Valley shopping centre for 28 days in December 2011. [youtube http://www.youtube.com/watch?v=dNx7YgPQFow&w=560&h=315]

www.vonbismark.com   Von Bismark's mirror on retailing future 1 January 2012 by Linda Daly [caption id="attachment_39" align="alignnone" width="299" caption="Eoghan O Sullivan Von BIsmark"][/caption] Eoghan O'Sullivan, founder, Von Bismark: the company's aim is to revolutionise online retailing. Von Bismark What it does: virtual commerce and retail advertising Why it works: "It's better to test your products with real world users than to spend nine months in development creating something people don't want. Get things out there early. Get feedback and, if it's rough around the edges, so be it." - Eoghan O'Sullivan, founder, Von Bismark