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www.vonbismark.com London 26/03/2012 Irish good news story, Von Bismark, have just launched their ground breaking Von Bismark Wardrobe product at the RBTE in Earls Court London. The VB wardrobe allows users to physically try on digital clothing using any TV or digital display and to share their shopping experiences with their friends through their preferred social network. The user also has the option to purchase the item they like by scanning the related QR code and adding it to their shopping cart. Version 1, the Von Bismark Accessorise, which allowed users to try on virtual accessories, was a huge hit Christmas shoppers in Dublin, with over 100,000 users and 7,000 pictures taken when launched in Liffey Valley shopping centre for 28 days in December 2011. [youtube http://www.youtube.com/watch?v=dNx7YgPQFow&w=560&h=315]

www.vonbismark.com   Von Bismark's mirror on retailing future 1 January 2012 by Linda Daly [caption id="attachment_39" align="alignnone" width="299" caption="Eoghan O Sullivan Von BIsmark"][/caption] Eoghan O'Sullivan, founder, Von Bismark: the company's aim is to revolutionise online retailing. Von Bismark What it does: virtual commerce and retail advertising Why it works: "It's better to test your products with real world users than to spend nine months in development creating something people don't want. Get things out there early. Get feedback and, if it's rough around the edges, so be it." - Eoghan O'Sullivan, founder, Von Bismark

I'm extremely pleased to have made an extremely rough around the edges video of the fully functional Von Bismark Accessorise. The 'Accessorise' is the first in a new wave off NUI ( Natural User Interface )  applications Von Bismark will release in the coming months that allow consumers to interact with digital information in a physical way - essentially marrying all of the benefits of the online world with the physical Out of Home market. [youtube http://www.youtube.com/watch?v=tftaC0LooP0&w=560&h=315]