Von Bismark | Blog
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Blog

By Kate Enright

So throughout this series on improving customer experience, we’ve discussed how online shopping, new technology, and social media can affect the way your customers feel about you. Well today, in part 4, we’re going to delve in the world of physical store design and layout. How these factors can make a drastic impact on consumer behaviour. It’s at a higher level and it can be as expensive or as basic as you need it to be. Every change towards positive design will help.

[caption id="attachment_1100" align="aligncenter" width="520"] An award winning design - Porsche store in Hong Kong[/caption]

By Kate Enright So what is it about social media that can make an impact on your sales figures? You hear the term, you know people use it, a lot, but what about its use in your industry? In your store? Well, for starters, the growth in social media usage has a lot to do with the rapid and extreme growth in the use of smart mobile technology over the past 3 years. The stats on mobile are undeniable. In 2011, there were 835 million smartphone users and 5.6 billion feature phone users, by 2015 there will be 7.4 billion smart devices in the market. And Mobile technology means that people are always available, always connected. [caption id="attachment_1085" align="aligncenter" width="500"] Nielsen Study[/caption]  

BMW did something really cool recently so just in case you missed it, we've got the video right here. At the end of 2012, they came up with the idea of the "BMW iWindow" which uses motion detection technology and digital projection to show the passers by what the future of driving could look like in New York.The iWindow transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. [caption id="attachment_1024" align="aligncenter" width="620"] BMW iWindow in action[/caption]

By Kate Enright In July of this year Audi launched their first Cyber Store. The difference between this and a regular showroom? Well, the lack of any cars.  Audi City is a “digital dealership”, where virtual cars are displayed on screens on the walls. Consumers then simply walk in and browse the models using interactive panels controlled by touchless gestures or footsteps. One-on-one touchscreens then allow users to add, remove and change their selected model’s specifications and essentially build their own dream car in front of their eyes. [caption id="attachment_962" align="aligncenter" width="540"] Audi City London interior[/caption]