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www.vonbismark.com London 26/03/2012 Irish good news story, Von Bismark, have just launched their ground breaking Von Bismark Wardrobe product at the RBTE in Earls Court London. The VB wardrobe allows users to physically try on digital clothing using any TV or digital display and to share their shopping experiences with their friends through their preferred social network. The user also has the option to purchase the item they like by scanning the related QR code and adding it to their shopping cart. Version 1, the Von Bismark Accessorise, which allowed users to try on virtual accessories, was a huge hit Christmas shoppers in Dublin, with over 100,000 users and 7,000 pictures taken when launched in Liffey Valley shopping centre for 28 days in December 2011. [youtube http://www.youtube.com/watch?v=dNx7YgPQFow&w=560&h=315]

by Kate Enright Last year saw the explosion of social commerce or “social shopping” apps and sites and we have seen a steady flow spring up in 2012. As with most game-changing ecommerce concepts, the subsequent market entrants have started with more specific segmentation and a clearer target market. The whole basis of social commerce is referrals, referrals from friends, peer groups, family members. If you have similar tastes then why not share them and take the advice of others in your social circles? Image

by Kate Enright This past weekend saw the launch of Woolworth's virtual shopping facility in Sydney’s Town Hall Station. Shoppers in the station will now simply have to point and tap to order groceries right to their homes without the hassle of shopping trollies, frustrated toddlers and queues at the supermarket checkout. The virtual storefront displays images of the items most commonly purchased in stores accompanied by a bar code. By just pointing and tapping shoppers can add the item to their virtual basket and move to the next shelf. Genius. Image

www.vonbismark.com The dawn of online selling, now affectionately known as e-Commerce 1.0 saw the inception of online as a distribution channel. At the time however it was only really adoptable by large businesses with simple, often direct supply chains. Since then, as everyone knows, the online channel has gathered traction, so much so that all online sales account for an estimated 5% of the transactions that take place in the world today. [caption id="attachment_92" align="aligncenter" width="273" caption="Tesco have been busy leading the grocery industry in the area of virtual shopping"][/caption]

By Kate Enright Social check in has taken off and is now a key element to modern marketing. From physical business premises to virtual stores and even charities we now check-in almost everywhere we go. Why? Well although it is used by some to inform friends of their location, possibly to brag, possibly to extend an invite even just as habit, the biggest push is now the actual incentive provided by the organisation itself. Whether it is a money-off voucher, a free coffee or even a charitable donation delivered on your behalf, all of these incentives are a way for companies to ensure their names are out there. Image

www.vonbismark.com   Von Bismark's mirror on retailing future 1 January 2012 by Linda Daly [caption id="attachment_39" align="alignnone" width="299" caption="Eoghan O Sullivan Von BIsmark"][/caption] Eoghan O'Sullivan, founder, Von Bismark: the company's aim is to revolutionise online retailing. Von Bismark What it does: virtual commerce and retail advertising Why it works: "It's better to test your products with real world users than to spend nine months in development creating something people don't want. Get things out there early. Get feedback and, if it's rough around the edges, so be it." - Eoghan O'Sullivan, founder, Von Bismark