Irish good news story, Von Bismark, have just launched their ground breaking Von Bismark Wardrobe
product at the RBTE in Earls Court London. The VB wardrobe allows users to physically try on digital clothing using any TV or digital display and to share their shopping experiences with their friends through their preferred social network. The user also has the option to purchase the item they like by scanning the related QR code and adding it to their shopping cart. Version 1, the Von Bismark Accessorise,
which allowed users to try on virtual accessories, was a huge hit Christmas shoppers in Dublin, with over 100,000 users and 7,000 pictures taken when launched in Liffey Valley shopping centre for 28 days in December 2011.