We’ve spoken about customer loyalty before in terms of both retention and gamification. We’ve spoken about how, in these tough times, you must have above average in customer service, prices and quality. Plus that added extra incentive to keep people interested; this can come in the form of gamification strategies, loyalty programs or indeed both.
Today, let’s talk facts and figures. What does it take to gain a new customer and what does it take to keep the ones you have?