Von Bismark | Kate Enright
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Author: Kate Enright

 

We’ve spoken about customer loyalty before in terms of both retention and gamification. We’ve spoken about how, in these tough times, you must have above average in customer service, prices and quality. Plus that added extra incentive to keep people interested; this can come in the form of gamification strategies, loyalty programs or indeed both.

Today, let’s talk facts and figures. What does it take to gain a new customer and what does it take to keep the ones you have?

By Kate Enright

At Von Bismark we are obsessed with connecting the worlds of offline and online through installations that really engage people. We recently teamed up with AIB in the launch of the new “AIB Lab” in Dundrum Town Centre. The Lab is the first of its kind in Ireland and is dedicated to helping customers get to grips with the bank’s current and future digital services. They are doing this is a physical space to allow for real one-on-one interaction with staff and training in the latest technology. The link between the banking giant and Von Bismark came from creative agency Rothco Social who are the driving force behind the launch campaign.

The AIB Lab in Dundrum Town Centre

By Kate Enright

Things are looking great for fashion and tech forward startup Warby Parker as they open a new flagship store in SoHo. The store is a design and customer experience masterpiece. From it's  old-world libraries, to it's 1950s furniture and vintage looking equipment, they have planned out and splashed out, on every detail.

[caption id="" align="aligncenter" width="500"]Warby-Parker-Store-Eye-Exam                                        Vintage feel... a hipster's dream[/caption]

By Kate Enright

So throughout this series on improving customer experience, we’ve discussed how online shopping, new technology, and social media can affect the way your customers feel about you. Well today, in part 4, we’re going to delve in the world of physical store design and layout. How these factors can make a drastic impact on consumer behaviour. It’s at a higher level and it can be as expensive or as basic as you need it to be. Every change towards positive design will help.

[caption id="attachment_1100" align="aligncenter" width="520"] An award winning design - Porsche store in Hong Kong[/caption]

By Kate Enright So what is it about social media that can make an impact on your sales figures? You hear the term, you know people use it, a lot, but what about its use in your industry? In your store? Well, for starters, the growth in social media usage has a lot to do with the rapid and extreme growth in the use of smart mobile technology over the past 3 years. The stats on mobile are undeniable. In 2011, there were 835 million smartphone users and 5.6 billion feature phone users, by 2015 there will be 7.4 billion smart devices in the market. And Mobile technology means that people are always available, always connected. [caption id="attachment_1085" align="aligncenter" width="500"] Nielsen Study[/caption]  

BMW did something really cool recently so just in case you missed it, we've got the video right here. At the end of 2012, they came up with the idea of the "BMW iWindow" which uses motion detection technology and digital projection to show the passers by what the future of driving could look like in New York.The iWindow transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. [caption id="attachment_1024" align="aligncenter" width="620"] BMW iWindow in action[/caption]