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Plug and Play Expo day kicked off at the end of October after a great three months on the program. Huge brands, massive retailers and world renowned VC's and angels packed the Plug and Play Tech Centre to watch the best global start ups in...

Life has changed a lot in the last few years as new technology has been introduced into our lives, improving and changing our day to day journeys through life. A number of sectors have been affected by this revolution , we are seeing changes in...

We've been a little bit quiet of late in Von Bismark HQ. If you've noticed, it's not because we haven't been busy - it's because we've been working like the fashion tech crazed maniacs we are, to build the next generation of eCommerce! Very soon...

Von Bismark CEO recently caught up with M and M Global's Alex Brownsell about the future of Shoppable media 12 NOVEMBER 2014 Shoppable media: how commerce is set to revolutionise global media Whenever former England football star David Beckham publicly strips down to his underwear, it tends to make front page news. His scantily-clad appearance in fashion retailer H&M’s Super Bowl commercial earlier this year made the headlines for other reasons: the brand claimed that the 30-second spot marked the dawn of a new age of ‘shoppable media’. becks For the first time, North American viewers in possession of an internet-connected Samsung smart TV were able to use their remote control to purchase Beckham’s latest designer smalls at the press of a button. H&M described the innovation as no less than a redefining of “the power and effectiveness of television advertising”.   Few doubt the growing significance of ecommerce – in 2014, the global ecommerce market is expected to be worth around a staggering $1.5tr. Consumers have become used to shopping with laptops, tablets and smartphones. Even social media is getting in on the act: Twitter recently joined Facebook in introducing a commerce functionality for tweets.