Von Bismark | Contextual Commerce for TV
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Home of The Mall on Xbox One

The Mall on Xbox One

The Mall is a contextual commerce network that brings eCommerce to the TV with one click purchase for the first time ever. TV advertising is dead – join us in the future of content to commerce, where users are given the choice to buy the products they want based on their content choices.


Million US Xbox One Users


Hours a Day on Xbox One


Billion a year spent on Xbox One


For the first time ever the loop has been closed on the TV. Users now see the impression and can buy the product – in One click.

Build A Custom Store or Product Promotion on The Mall

Convert from content to commerce

Drive customers into customised rich media environments where a product is showcased in it’s best light with videos, images and simple purchase functionality.

All delivered in the biggest piece of visual real estate a customer owns – their HD living room TV.

Our native platform means users interact with an eCom experience built natively for Xbox One users

Huge Reach

Reach millions of targeted users with your custom product pages and brand pages through Xbox’s Premium Ad Tile Location: 100% visibility in a clutter-free environment with one ad per page.

Target Users With Precision

Target a user based on their entertainment interests on the device that they watch that entertainment.

A consumer brand sponsoring product placements in movies, games or TV shows should be able to sell customers that product after they have watched the show.

Or a hardware brand should be able to sell a user the hardware they know the user needs when they play a game or watch Esports.


Full Funnel ROI Analysis and Customer Data

For the first time ever you will be able to build and launch a campaign on TV that you can track all the way from the impression to the sale. We will give you a full customer view post campaign, telling you where customers came from, what they looked at, who they were and how to retarget them.

Partner With The Mall

  • Fast and full eCom store integration done by Von Bismark
  • Keep all customer data from sales
  • Reach 18 Million Xbox One users in the US straight from the home page
  • Target users by age, location, gaming and entertainment interests
  • Granular analytics and insights into campaign and sales

The Mall on XBox One

A Native TV eCommerce Experience

Our mission is to build the market leading T-Commerce experience and the contextual commerce network that connects an eCommerce experience on connected devices to the content users interact with in streaming apps and games. Brands will be able to use this network to target the right users with the right products at the right time based on analytics and recommendations collected and created by Von Bismark.

If you want to factor 18 million gamers into your next campaign drop us a line

Reach 18 Million Users

The Mall on Xbox One was launched in Dec’ 2016 in the US to 18 million users in collaboration with Microsoft Ventures and is the first and only native eCommerce and brand platform designed exclusively for Xbox One, a device that has become the media & entertainment hub for the home. The Mall provides a direct, actionable advert that converts to direct sales and instant lead gen.